Case Studies
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Home Hardware | Canadian Tire | Covent Garden Market | Libro Credit Union | Pet Paradise | Alibi Roadhouse | Arriscraft | The Park Hotel
At EyeLook Media, we provide new, on-going messaging to keep customers informed of upcoming and current sales and services. We use a combination of content that we create in-house, along with videos from suppliers and Home Hardware's own promotional videos to provide a wide variety of relevant communications to customers in the store.
New locations join our Home Hardware network consistently and many have been with us for several years now.
Feedback from Home Hardware on working with EyeLook Media consistently includes excellent communication, highly creative content and quick-turn around times.
View a video walkthrough of 3 locations to get an 'in-person' feel of their Digital Signage, and see examples of content created on our Youtube.
"EyeLook Media has gone above and beyond for me countless times. They are always helpful, easy to work with and a kind customer service oriented company. With us being a family run business and customer service oriented ourselves, we cherish a company who has the same values and beliefs as we do. They are willing to go the extra mile and help my projects and ideas become a reality. Their team adds to the ideas too and makes great content for the business. I am glad that I have started working with them and can't wait to see why creative ideas we come up with in the future!"
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Kevin Harris, General Manager of Operations
Harris Home Hardware
THE CHALLENGE
Many Canadian Tires wanted to add Digital Signage to their stores but didn't have the time or staff to implement and maintain it. Some installed screens but then they remained turned off after maintaining content became too difficult. The stores always have new products, seasonal items, and many other things to keep customers up-to-date with but did not have a good method of displaying these topics to customers in the stores. Knowing there is a large opportunity to convert Auto customers to Retail shoppers became an immediate focus with roughly 82% of Auto customers not shopping within the store.
Each Canadian Tire has individual focuses that they want to promote, and EyeLook Media is the key to creating that content that allows them to promote what makes them stand out from the competition. Stores with automotive garages are able to promote retail specials and products to encourage customers to shop while they wait.
Content created by EyeLook Media can be shared to other locations, creating a large database of videos and images for stores to utilize. Video promotions created by Canadian Tire and suppliers can now be added to the screens with ease and TVs are no longer left turned off, allowing sales and special events to be promoted with minimal notice.
View a video walkthrough the Burlington Canadian Tire location, featuring 28 Digital Signage Displays, and see examples of content created on our Youtube.
THE CHALLENGE
Covent Garden Market is a bustling location in need of a navigation solution that would allow delivery drivers and customers to easily locate market vendors and services. Delivery drivers were frequently asking the closest vendor for directions. Vendors and general market layout change regularly, making the use of paper maps costly and ineffective. Additionally, there was a need for an efficient way to inform customers of local events, important dates, parking information, etc.
2. A touchscreen kiosk was designed to be AODA compliant and user-friendly providing customers a simple way to find information that is relevant to their branch. Staff can update the information through a custom messaging system, keeping it current and updated.
2. Visitors to the new Woodstock, Ontario branch can now learn about Libro Credit Union through an interactive experience by displaying information about community engagement, events, the team, news and more! This reduces perceived wait times while waiting for an appointment, and empowers users to find new and relevant information to their branch.
THE CHALLENGE
Create a new brand to better reflect new owners and their growth plans, and to modernize the feel of the store. Increase overall sales of in-stock product and special promotions, while improving the customer experience inside the store. Provide engaging, educational and influential content for customers.
Services Provided:
Digital Signage | Content Creation | Website Design | Social Media | Interactive Kiosk
THE SOLUTION
Part 1: Branding
EyeLook Media first reworked the previous logo to have a new design. It provided a starting point for further changes, and launched an energized feeling into the store.
Part 2: Digital Signage
EyeLook Media installed digital signage into three main areas of the store.
- Two vertical 42” screens in the feeder area, displaying feeder menus and promotional content.
- One large 65” screen in the middle of store which is highly visible to customers from point of entry. This screen displays in-store promotions and cooperative advertising.
- Two horizontal 42” screens on the wall behind the point-of-sale area, displaying two-screen content for in-store promotions and cooperative advertising.
EyeLook Media provides strategic content development on an ongoing basis, as well as the monitoring, management, and technical support.
Part 3: Website
EyeLook Media created and maintains a website that has online shopping available Canada wide. Monthly sales, events and products are kept up-to-date.
Part 4: Interactive Kiosk
A custom developed Interactive Kiosk utilizing Samsung's hardware provides a wide range of knowledge on fish types and their care to customers browsing the store. The kiosk is used by both customers and staff. It provides staff with a training resource and tool to use with customers. Customers are now able to find information on their own if a staff member isn't available. Quite often customers just want to buy the fish they think is pretty, when in reality it may or may not work in their aquarium, or require care they are not willing to provide. This kiosk gives all the information they need to make the correct decision. QR codes also direct customers to relevant products on the website.
A custom website was built for staff to update the kiosk through an easy to use interface that allows them to quickly add or edit current fish information.
THE RESULTS
200% increase in sales of featured products!
All branding, messages and sales are consistent, and workflow for store employees is more efficient within the store. Customers are excited about the changes and the new e-com website enables sales across Canada.
After 5 months of having the kiosk in the store, we saw an average of 183 uses a month. To learn more about this Interactive Kiosk, read the full case study with analytics here.
The LED sign, website and social media have been able to be updated with information regarding Covid-19 with only a moments notice, and updates to hours and new procedures were made across all platforms to keep customers notified.
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