With the competitive nature of business, consumers are often overwhelmed with options. Social media provides a quick way to check that you are a real business and are ready to help them. Build your brand's personality through engaging posts, and give your business a human voice. Social media is the place to go for daily updates and sales, or notices of hour or service changes. It is far more engaging and personal than a website.
Keep your business top of mind by posting consistently, on topics that are of interest. This means you can actively influence purchase decisions and help to foster customer loyalty and encourage repeat business.